About us
IA is building South Africa’s property intelligence layer — turning fragmented paper trails into one verified digital record trusted by insurers,homeowners, and the professionals who serve them.
Our Mission
To be the leading property maintenance registry in South Africa —recognised for authenticity, reliability, and the protection of property value through proactive maintenance. We hold ourselves to a standard of quality that creates a property’s digital DNA, exceeding what our clients expect.
Our Vision
To build a reputation for trust, quality and professionalism as South Africa’s go-to property maintenance registry partner — revolutionising property maintenance through innovative, transparent solutions and unmistakable authenticity.
Why IA Exists
Proof of up keep has never had a home
South African insurers are shifting toward activity-based premiums, priced on real, ongoing maintenance rather than assumption. The problem: homeowners have never had a reliable way to prove upkeep — records live in inboxes, glove-box invoices and memory.
IA’s answer is the Property DNA: a single platform that stores a property’s deeds, plans, compliance certificates, maintenance records and contractor details — verified, timestamped, and ready whenever underwriting, a claim, or a sale calls for it.
How IA is different
We didn't digitise the old process. We replaced it.
Dimension
- Risk model
- Evidence base
- Assessment
- Visibility
- Claims process
- Commercial position
Traditional Model
- Reactive
- Paper-based / fragmented
- Manual investigation
- Limited property history
- Dispute-prone validation
- Commodity administration
IA Model
- Preventative and reactive
- Digital, structured, verified
- Continuous risk monitoring
- End-to-end property record
- Evidence-ready substantiation
- Patent-protected intelligence layer
Where We're Headed
A phased rollout, starting where the evidence gap is biggest
Phase One:
Private Owner Registration
Rolled out through home-assist building insurance: every property gets a PropertyMaster QR code, its Property DNA is captured, and its contractors and maintenance are managed and verified through the platform
Phase Two:
HOA & Commercial Registration
Extending verified property intelligence to homeowners’ associations and commercial property portfolios.